Diversity in the Business World Essay Example | Topics and Well Written Essays - 750 words

Diversity in the Business World - Essay Example racteristics and experiences, such as communication style, career path, life experience, educational background, geographic location, income level, marital status, military experience, parental status and other variables that influence personal perspectives. In general workforce diversity is viewed as a competitive advantage and a business opportunity. Diversity is also about diversity of thought and ideas. In fact a good prospective business is only possible if the company taps these diversities (CHUBB, 2006). Traditional businesses are totally different from the present day businesses. Not just because of the temporary economic downturn, or the technology-driven shift in business practice. Rather, globalization has taken over and business has become radically global in scope and with this change, the very face of business has altered. Business today is not just the property of a few privileged people as in the case of traditional systems. Business today is conducted by and caters to men and women of every conceivable background and culture. Staff of every ethnicity are sometimes further alienated by mandated "diversity workshops," which attempted to teach them how to get along with their co-workers. In total, these were brute force approaches to mandating diversity and, though sometimes successful in engendering a more representative staff, did little to convey the true benefits of diversity either to employees or to the companies customer bases. Therefore, truly lasting change has been slow to come. It is a well known fact that managing change can be difficult. However, with change comes opportunity, and this is the key principle of effective businesses - possessing the skill and agility to take the best out of polymorphic business. Businesses today have come to recognize the many benefits of a diverse approach, which is facilitated by a diverse workforce. Today, globalization has taken over business. As the international and domestic consumer base

Comparing two non fiction texts (comparing two texts on travel) Coursework

Comparing two non fiction texts (comparing two texts on travel) - Coursework Example In the last paragraph, the author has posed a challenge to the coach operators to ensure the quality of services which are rendered at the hotels where the food and lodging is arranged. This clearly suggests that the author intends to warn the operators to be careful on their quality of service. However, the text also speaks to the tourists who are planning their holidays. By directly targeting the operators, the author is successful in communicating to a larger audience by advising them to make a smart choice. The author has creatively used a language which very much connects with people who travel. The author is thus assuming that the people reading it will readily understand this language. However, it must be noted here that the article has come up in a magazine exclusively catering for travelers and operators. As being a traveler himself, the attitude of a larger share of the audience is well understood by the author. This is evident in the interesting word choice of the author. The text largely influences both categories of the audience. It while on one side is urging the operators to be careful of their quality, on the other side it warns the travelers of inferior quality of service. The second text, which is an advertisement, intends to cater for fun loving travelers. The advertisement has very less text on it and is communicating to its audience through its vibrant colour and appearance. In that context, the layout of the advertisement has been successful in extending the desired message to the right audience. The target audience of the advertisement is clearly people who are looking for economy travel. The discounts which are being offered are prominently included on both sides of the brochure. The balloons included on the back cover would readily fetch the attention of the intended audience. The text included is aimed to persuade the target audience to avail the services on offer. The caption on the top of the page urges the reader to make use of the available holidays. Different from the first text, here is the reader is not being educated but is being influenced to travel in South Eastern Railway. The scope of entrainment in and around London is well portrayed in the brochure. The descriptions on different places included are also largely persuasive in nature. The author of the first text makes it clear that he is a person with lifelong interest in travel and businesses allied with it. He has stated that he is not an operator. These statements are helping to project the concern the author has towards the problems pointed out. This in turn makes the arguments of the author more legitimate. The article, through four different examples of quality issues in holiday by coach, is keen on suggesting the negative opinion towards the latest developments in the industry discusses. The author substantiates it by contrasting these developments with the pleasant past experiences. However, the author later in the article takes a balanced st and by putting the blame on the hoteliers and not fully on the operators. He even suggests that the quality issues exist even in cases where the operators are really good. The holistic perception that the author shares with the audience is an urgent need of quality check by the operators. Reading between the lines, the travelers are also warned to be careful of the lacunas mentioned. In the case of the